The “side-hustle” should be a footnote on everyone’s
resume. It makes the person seem dynamic
and resourceful. The “day job” on the
other hand, has come to be something we just do to keep ourselves financially
afloat. The meat of a resume is a list of
bona fide employment experiences, but the tasty seasoning in my estimation, are
the experiences people acquire with their side ventures.

Technology makes businesses increasingly adaptive, allowing
them to innovate today at breakneck speeds.
Whereas innovation is the lifeblood of a company, it is the death
certificate of a specialized worker. Laying
off workers in departments prone to software automation (human resources, IT, sales,
legal consulting, e.g.) has come to be the norm in today’s labor market. For many people the “side-hustle” becomes
their “second act,” forced into a business of their own as a result of an
unfortunate career (this author’s
least favorite word) set-back.

I’ve been fortunate to have steady employment the
past ten years, working as a high school assistant principal in southern
California. I’ve been investing in
equities (stock picking) and real estate (buying rentals) since I made my move
out of the classroom and into an administrator’s office. I taught myself how to invest by reading
extensively, and by virtue of making plenty of mistakes. About two years ago, I decided that investing
as a singular money-making activity, was insufficient in stimulating me and in
deepening my retirement pockets.
My ability to write well became the focal point of
my initial “side-hustle” brainstorming sessions. There
are skills we all have that we can monetize given the right amount of
creativity. Entrepreneurs alike many
companies, have turned to blogging in an effort to promote and market
themselves. In fact, I’d say that
blogging or employing a blogger is tantamount to keeping costs down and
shareholders happy. One company doing
just that, hiring me to blog for them is the crowd funding REIT, www.Rich-Uncles.com. Based out of Newport Beach, CA, Rich-Uncles
is the brainchild of none other than CBRE Group, Inc., Chairman, Ray
Wirta. Ray’s associates and Rich-Uncles co-founders,
Harold Hofer (founder of the Nexregen REIT) and Howard Makler (founder of
Excess Space Retail Services, Inc.) complete this impressive trio of commercial
real estate experts.
The Nexregen REIT (Rich-Uncles is the brand) is a
public, non-listed REIT with a single mission: to purchase single standing commercial real estate buildings and lease
them out to well-known companies utilizing a triple net (NNN) lease. A triple net lease reverses the liability and expenses associated with
owning commercial real estate by having the tenant pay all taxes and insurance,
utilities, and maintenance. In 8 Tips for Real Estate Crowdfunding,
Community Investor Sep/Oct 2014 edition Online Article, Dan Miller’s seventh tip involves
making sure that investors read the fine print before taking an equity position
on a deal promoted on the online platform (e.g. Realtymogul.com ). He states: “Every project is unique, and it’s
important to understand what will happen in the event that something goes
wrong.” With Rich-Uncles, you get three
proven experts managing a single portfolio
currently consisting of 22 Del Taco’s and one Chase Bank. You leave the acquisitions to those that know
what they are doing and in return you get a steady, reliable, and predictable
dividend.
What started for me as a way to market my e-books online and engage a like-minded audience, has strategically turned into a mutual beneficial relationship. I am compensated every month to cover newsworthy events, merge financial literacy posts into opportunities to promote Rich-Uncles, and assist with writing short but powerful emails to investors on their database. For company leaders, hiring a blogger whose knowledge of your industry compliments their writing prowess, it may be a good idea to consider a partnership. For bloggers, opportunities abound to make connections with business leaders. Start by growing your blogging audience. Blog about topics that may perk the attention of a small company CEO, and of course, keep thinking of ways you can grow that “side-hustle.”
Until Next Time!
Please Post Questions or Comments.
No comments:
Post a Comment
If you leave a link, I'll delete your message.
Note: Only a member of this blog may post a comment.